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Wednesday 1 June 2011

Times of India goes local - at long last!


Change is in the air. And I don’t know whether anyone has noticed, but there is a marked difference, and that is not in the temperature, but in the content. Of Delhi Times, the pullout handed out with the Times of India.

Times of India in it's Delhi Times has been professing since ages to publish ‘local pages’ containing Gurgaon news. But how much of the news was Gurgaon is no news. Anyway, the last week was different – just like Maggi Hot and Sweet (Tamatar ka saag). There were only three ‘Gurgaon’ pages the whole week, 14 on Saturday and 16 & 17 on Sunday. There were only four items on the pages. But, BUT, it is one big and better but, ALL the four articles were about Gurgaon. No Meerut, no Lodhi Gardens, no Ghaziabad, no Albania, no Outer Mongolia, only and only Gurgaon.

Maybe it was a crash course in local geography, maybe it was the ‘subtle’ hints that were being passed on, and maybe it is the grade of Almighty. But it is a good feeling, real good.

There was an article on the difficulties faced by the CGHS beneficiaries.

Another about Cyber crime in Gurgaon. A nice article which included don’ts about net transactions.


Still another was about the condition of the Sector 4 – Dhanwapur road.


There was a very nice article about Bonio D’Cruz, who plays the piano at Galaxy Hotel and croons out old melodies for the patrons.


This article also shows a new stage in Delhi Times' growth. Because when I used to write for them, mentioning a private enterprise, even Maruti Udyog, by name was a strict no-no. Else the company should have taken out a real BIG advertisement with Delhi Times.

Since I didn’t see any ad by Galaxy Hotel in the pages, I think the dinner must have been really good!


(c) Dr Rajiv Bhatia

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